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Getting the Most From Footwear Updates

A newsletter is only useful if the information in it helps you make better choices. Before acting on any launch announcement or promotion, it pays to know what you actually need from your next pair. A runner logging regular miles has different priorities from someone looking for a waterproof boot that can handle Portland's long, wet winters. Keeping a short note of what is working in your current shoes, and what is not, makes it much easier to spot a genuinely good fit when new styles arrive.

Check fit before you chase a style

Sizing varies between brands and even between models from the same brand, so a size you wear in one sneaker may feel tight or loose in another. Measure your feet in the late afternoon, when they are slightly larger after a day of walking, and compare the length to the brand's chart. Our size guide explains how to measure length and width at home. If you are between sizes, think about the socks you plan to wear: thick wool socks for boots usually call for a little more room.

Know how returns work

Even with careful measuring, a shoe can feel different once it is on your foot. Try new pairs indoors on a clean floor first, keep the original box and tags, and check the return window before wearing them outside. Details are set out on our shipping and returns page.

Look after what you buy

Rotating between two pairs lets cushioning recover and lets damp linings dry out, which helps shoes last longer. Leather boots benefit from occasional cleaning and conditioning, while knit sneakers are usually best spot-cleaned with mild soap and left to air dry rather than being put near a heater. Replacing worn insoles is a simple way to restore comfort without buying a whole new pair.

When you are ready to browse, the new arrivals section is a good place to compare fresh styles for men, women and kids side by side.

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