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How Pandemic-Era Shopping Habits Changed the Way We Buy Shoes
The title of this page points to a market report about electric shavers during the COVID-19 years, a reminder of how sharply consumer habits shifted in 2020 and the years that followed. With salons and barbershops closed for long stretches, many people took grooming into their own hands at home. Footwear went through a similar reset, and some of those changes still shape how people shop for sneakers and boots today.
Comfort moved to the front of the closet
With more time spent at home and outdoors, and less in offices, shoppers leaned toward comfortable everyday shoes. Cushioned sneakers, slip-ons and easy walking shoes became wardrobe staples. Many people who rediscovered neighbourhood walks, trails and park time also invested in sturdier boots and trail-ready sneakers. In a city like Portland, where wet weather is part of daily life, water-resistant uppers and grippy outsoles became practical priorities rather than extras.
Buying shoes without trying them on
When fitting rooms were off-limits, online shoe shopping grew quickly, and with it came a familiar problem: getting the size right without trying anything on. That pushed shoppers to pay closer attention to measurements, brand-specific sizing and width options. A few habits worth keeping:
- Measure your feet in the evening, when they are slightly larger after a day of activity.
- Compare your measurement with a brand's own chart rather than relying on the size you usually wear.
- Read the return conditions before ordering, and try new pairs indoors on a clean surface first.
Our size guide walks through measuring at home, and the shipping and returns page explains what to do if a pair doesn't fit.
Fewer, better pairs
Many shoppers also came out of that period buying more deliberately, choosing versatile pairs that work for errands, walks and casual days out. Rotating two pairs instead of wearing one daily helps cushioning recover and lets shoes dry fully between wears, which can extend their life. Browsing new arrivals with that mindset makes it easier to pick shoes you'll actually reach for again and again.
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